Romaniuk and SKY Network Television Ltd - 1997-179
Members
- S R Maling (Chair)
- J Withers
- R McLeod
- L M Loates
Dated
Complainant
- H M Romaniuk
Number
1997-179
Programme
Beyond 2000, Next Step.Broadcaster
Sky Network Television LtdChannel/Station
Sky TelevisionStandards Breached
Summary
Beyond 2000 used to be screened on the Discovery channel, and Next Step is currently
broadcast on that channel.
Mr Romaniuk complained to Sky Network Television Ltd, the broadcaster, that the
title of these items, in themselves, implied that the material they contained was "up to
the minute". Moreover, he said, that impression was confirmed by the material in
"Skywatch". However, he was now aware that the programmes were repeats and
could be two or more years old. Failure to advise viewers of this fact, he wrote,
breached the broadcasting standards.
Explaining that broadcasts remained relevant as they contained material for the lay
viewer about recent technological developments, and that no broadcaster preceded the
broadcast of a documentary with the date the programme was made, Sky declined to
uphold the complaint.
Dissatisfied with Sky's decision, Mr Romaniuk referred the complaint to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons below, the Authority declines to determine the complaint.
Decision
The members of the Authority have viewed sample programmes of the items
complained about and have read the correspondence (summarised in the Appendix).
On this occasion, the Authority determines the complaint without a formal hearing.
The absence, at the time of broadcast, of the date when the material was compiled was
the basis of a complaint from Mr Romaniuk. He considered that it was implied that
Next Step and Beyond 2000 had been made recently, whereas the programmes might
have been made several years ago. For that reason, Mr Romaniuk complained to Sky
that the broadcasts were inaccurate and deceptive. In a later letter, he referred
specifically to an item on computer technology. As the programme was two to three
years old, Mr Romaniuk argued that it could not, as implied, have dealt with the
cutting edge of technology.
Sky assessed the complaint under standards P1 and P7 of the Broadcasting Code for
Pay Television. They require factual accuracy and the avoidance of the use of any
deceptive programme practice.
On the basis that viewers did not assume that all programmes screened were made
very recently, and as it would be impractical to broadcast the date on which a
programme had been made, Sky declined to uphold the complaint. It later explained
that the technology dealt with in Next Step and Beyond 2000 was highly experimental,
and was aimed at giving viewers a glimpse of possible future developments. The
programmes were not aimed at scientists and thus, Sky added, they did not have a
restricted shelf life.
Section 6(1)(a) of the Broadcasting Act requires broadcasters:
(a) To receive and consider formal complaints about any programme broadcast
by it where the complaint constitutes, in respect of that programme, an
allegation that the broadcaster has failed to comply with section 4 of this Act;
This complaint referred to two series – rather than a programme – and, moreover, Sky
advised that it no longer broadcasts Beyond 2000. Consequently as the complaint
does not readily fall within the standards set out in s.4(1) of the Act, or under the
issues laid down in s.21(1)(e), the Authority considers that complaint is not clearly a
matter of broadcasting standards. Accordingly, the Authority concludes that its
appropriate action on this occasion is to decline to determine the complaint in all the
circumstances, under s.11(b) of the Act.
For the reasons above, under s.11(b) of the Broadcasting Act 1989, the Authority
declines to determine the complaint in all the circumstances.
Signed for and on behalf of the Authority
Sam Maling
Chairperson
15 December 1997
Appendix
H M Romaniuk's Complaint to Sky Network Television Ltd – 21 August 1997
Mr H M Romaniuk of Auckland complained to Sky Network Television Ltd, through
the Broadcasting Standards Authority, about the broadcast of Next Step and Beyond
2000. Both programmes, he wrote, suggested that they showed the latest in
technology. However, he had now become aware that the programmes were repeats
of quite old material.
Because the broadcasts failed to carry a preface to this effect, Mr Romaniuk
considered that the broadcasts were inaccurate and deceptive.
Sky's Response to the Formal Complaint – 8 September 1997
Assessing the complaints under the nominated standards, P1 and P7 of the Pay Code
of Broadcasting Practice, Sky declined to uphold the complaint.
Viewers of Sky channels did not always assume that programmes were of recent
origin, it wrote, and it was not practical to preface each such programme with the
information as to the date it was made and any updates since that time.
Mr Romaniuk's Referral to the Broadcasting Standards Authority –
11 September 1997
Dissatisfied with Sky's decision, Mr Romaniuk referred the complaint to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
Next Step and Beyond 2000, he stated, were incorrectly and deceptively presented as
being up to date technical information.
Sky's Report to the Authority – 22 October 1997
As Sky no longer broadcast Beyond 2000, it enclosed a copy of a programme made in
1992 and screened in 1995. A copy of Next Step, made in 1995 and screened in 1997,
was also enclosed. Sky stated that they were typical of the genre.
Pointing out that Mr Romaniuk considered that the items implicitly suggested that
they were up to date, Sky explained that Next Step took a light-hearted look at various
developments in technology. Beyond 2000, it continued, provided a more serious
look at new and developing technology.
Sky explained that most of the technology explored on the programmes was highly
experimental. The broadcasts were aimed at providing lay viewers with a glimpse of
possible technology in the future. They were not aimed at scientists and therefore,
Sky wrote, the programmes did not have a short shelf life.
As all broadcasters screened documentaries which could date back some time, Sky did
not accept that the standards were breached. It was not aware of any broadcaster
which prefaced the screenings of documentaries with advice that they might have
been made several years earlier. Furthermore, it added, it did not believe that viewers
expected such information.
Mr Romaniuk's Final Comment – 6 November 1997
Referring to information about Next Step contained on the Discovery Channel, Mr
Romaniuk maintained that the wording strongly implied that the programme
contained the latest technology.
Mr Romaniuk noted that computers were dealt with as part of the broadcast on 4
November 1997 and, he argued, two or three year old computer technology was
certainly not cutting edge and, he maintained that it was misleading to say so.