Mickleson and TV3 Network Services Ltd - 1997-178
Members
- S R Maling (Chair)
- J Withers
- L M Loates
- R McLeod
Dated
Complainant
- Cathy Mickleson
Number
1997-178
Programme
Police Stop!Broadcaster
TV3 Network Services LtdChannel/Station
TV3
Summary
Illegal drag racing on the streets in and near Oamaru was dealt with in an item on
Police Stop!, broadcast by TV3 at 7.30pm on 16 September 1997.
Ms Mickleson complained to the broadcaster, TV3 Network Services Ltd, that the
item was highly offensive in suggesting that all drag racers were hoons burning
rubber on the streets. The sport of drag racing, she said, was organised and skilful,
and, she asserted, the number one spectator sport in Australia and America.
Explaining that the focus of the item was on how illegal drag racing had been stamped
out on the streets of Oamaru, and that the term "drag racing" was used in the way
accepted by most New Zealanders, TV3 declined to uphold the complaint.
Dissatisfied with TV3's decision, Ms Mickleson referred her complaint to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons below, the Authority declines to uphold the complaint.
Decision
The members of the Authority have viewed the item complained about and have read
the correspondence (summarised in the Appendix). On this occasion, the Authority
determines the complaint without a formal hearing.
An item broadcast on Police Stop! on 16 September 1997 was introduced by the
presenter with a reference to "drag racing". It dealt with the behaviour of some young
people in Oamaru and showed them in cars on town and country roads deliberately
accelerating and burning out the cars tyres. During the item, the activity was
described as illegal street racing, and the drivers were called "boy racers". The film
of the events which was screened was said to be shot by an amateur, who was
apparently one of the participants in the activities.
Ms Mickleson complained that the use of the term "drag racing" in an item which
showed "hoons . . . burning rubber and driving in circles", reflected adversely on the
official sport of drag racing.
TV3 assessed the complaint under standard G13 of the Television Code of
Broadcasting Practice, which requires broadcasters:
G13 To avoid portraying people in a way which represents as inherently
inferior, or is likely to encourage discrimination against, any section of the
community on account of race, age, disability, occupational status, sexual
orientation or the holding of any religious, cultural or political belief.
This requirement is not intended to prevent the broadcast of materialwhich is:
i) factual, or
ii) the expression of genuinely-held opinion in a news or current affairs
programme, or
iii) in the legitimate context of a humorous, satirical or dramatic work.
On the basis that the dictionary definition of "drag racing" was an "acceleration race
between cars over a short distance", TV3 did not accept the item denigrated the
participants in official drag racing. Moreover, it said, the item had referred to illegal
drag racers.
As part of its determination of this complaint, the Authority has referred to Decision
No: 158/95 (19 December 1995) which determined a complaint about an issue similar
to that raised by Ms Mickleson. In that decision, the Authority dealt with a complaint
about an item which described illegal street racing in South Auckland as "drags".
Moreover, there was no attempt made to draw a distinction between the activity
shown and the legitimate sport of drag racing, other than to acknowledge that the
street racing portrayed was illegal. The Authority considered that complaint under
standards G1, G6, and G13, and wrote on that occasion:
Because the people interviewed represented their activities as drag racing, it was
inevitable that many viewers would draw the conclusion that there was a link
between the matters portrayed in the item and the legitimate sport.
Accordingly, because of the probability that the linkage would be made, the
majority upheld the complaint [under standard G1] that the portrayal of the
activities shown as drag racing was inaccurate.
A majority also upheld the complaint that the item was unbalanced and in breach of
standard G6. As for standard G13, the Authority recorded:
The Authority rejected the complaint under standard G13 that the item treateddrag racers as inferior or discriminated against them. It did not believe that the
item would have encouraged viewers to regard drag racers as inferior or to
discriminate against them. It considered the complainant's concern – that the
item dealt with drag racers unfairly – was dealt with under standard G6
considered above.
The situation with regard to the current complaint is clearly distinguishable from that
in No: 158/95. Apart from one reference to the phrase "drag racing", the Police Stop!
item emphasised the illegality of the activity portrayed. The item reported the efforts
made by the Police to halt the illegal street racing and, at one point, showed the Police
arriving, and apprehending, the participants of one gathering where the illegal
behaviour portrayed was taking place.
The Authority also records that it does not accept that the New Zealand Drag Racing
Association has proprietary rights over the term "drag racing". As a parallel, it notes
for example a reference to "horse racing" may mean a meeting at an official
racecourse, or the action of a group of horse riders on a beach.
The Authority wants to deal with a misapprehension which the complainant appeared
to have, when she criticised the programme makers for filming, but not preventing,
the dangerous and illegal activities. This was an understandable misapprehension at
the beginning of the item, but as the item revealed, the lack of the camera-operator's
skills was apparent and, towards the end, there was reference to the amateur nature of
the film which was screened.
While the Authority understands the complainant's concern at the initial use of the
term "drag racing" in view of the difficulty the sport experiences in obtaining
sponsorship, it does not accept that the full item suggested that the activities portrayed
were in fact "drag racing". There were both visual and verbal references to the illegal
nature of the activities screened, and, the Authority concludes, it was not implied in
the item that legitimate drag racing consisted of hoons burning rubber.
For the above reasons, the Authority declines to uphold the complaint.
Signed for and on behalf of the Authority
Sam Maling
Chairperson
15 December 1997
Appendix
Ms Mickleson's Complaint to TV3 Network Services Ltd v 17 September 1997
Cathy Mickleson of Auckland complained to TV3 Network Services about an item on
Police Stop!, broadcast at 7.30pm on 16 September 1997 by TV3.
The item had dealt with drag racing and Ms Mickleson said that the presenter's (Peter
Brock) off-hand use of the term was highly offensive. She noted that a specific
definition of the term "Drag Racing" existed in the rule book of the New Zealand
Drag Racing Association, but its use by the presenter on Police Stop! suggested
incorrectly that all drag racers were hoons burning rubber on the streets of the
country. Moreover, she continued, the sport of drag racing had been and continued to
be damaged by such irresponsible journalism.
Ms Mickleson noted that she was currently the fastest female drag racer in New
Zealand However, sponsorship was very difficult to obtain apparently because of the
sport's media image.
In addition, she asked why the presenter and the film crew had stood by to film the
"illegal street racers" shown in the item.
TV3's Response to the Formal Complaint – 13 October 1997
Assessing the complaint under standard G13 of the Television Code of Broadcasting
Practice, TV3 explained that the focus of the item was how the police and the
community successfully stamped out illegal drag racing activity on the streets of
Oamaru. It was a valid and responsible item which had the support of the police.
TV3 said the definition of "drag racing" in the NZ Pocket Office Dictionary was an
"acceleration race between cars over a short distance". While the Association's
definition was acknowledged, TV3 maintained that its usage on the item conformed
with that of most New Zealanders. Further, TV3 maintained that the programme did
not imply that all drag racers were "hoons". Rather, if referred to "illegal" drag
racers.
As for the footage shown, TV3 said it was supplied by a person in Oamaru and
neither the presenter nor the crew had been present when the activities were taking
place.
TV3 declined to uphold the complaint.
Ms Mickleson's Referral to the Broadcasting Standards Authority – Received
30 October 1997
Dissatisfied with TV3's decision, Ms Mickleson referred her complaint to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
Reiterating her point that drag racing in New Zealand had received a bad press, she
said that the media tended to portray any hoon with a car as a drag racer. As a result,
the sport of drag racing was belittled, made to look unprofessional, and that reduced
the chances of obtaining sponsorship.
In reality, she wrote, drag racing was about safety in a controlled environment. She
had also approached some people in other organisations and had been successful in
that they had advised that they would stop using the term "drag racing" when
referring to "illegal street racers". TV3, however, had refused to agree to such action.
Ms Mickleson concluded:
All I want to do is clean up the image of Drag Racing in New Zealand. Withthe above agencies help, we are starting to do this, and ask that you rule that this
programme was out of line with what they were trying to portray.
TV3's Report to the Authority – 13 November 1997
TV3 advised that it did not wish to comment further.