DuPont (New Zealand) Ltd and TV3 Network Services Ltd - 1996-123, 1996-124
Members
- J M Potter (Chair)
- A Martin
- L M Loates
- R McLeod
Dated
Complainant
- DuPont (New Zealand) Ltd
Number
1996-123–124
Programme
20/20: "Blinded by Science"Broadcaster
TV3 Network Services LtdChannel/Station
TV3
Summary
The alleged link between exposure to Benlate and birth defects – especially
anophthalmia (being born without eyes) – was examined in an item broadcast on 20/20
between 7.30–8.30pm on Monday 3 June 1996. Two children in Christchurch were
featured and the item mentioned a forthcoming court case in the US dealing with the
relationship between Benlate and anophthalmia. In an update broadcast on 20/20 the
following week, 10 June 1996, a report prepared in Christchurch in 1994 (the Alchin
report) concluding there was no good evidence of a link between Benlate and birth
defects was referred to. It was also reported that a child in the US born without eyes
had been awarded $6 million compensation from DuPont, the manufacturers of
Benlate.
DuPont (New Zealand) Ltd, through its solicitors, complained to TV3 Network
Services Ltd that the original item breached a number of standards by not referring to
the Alchin report and by not including any contemporary comment from a DuPont
representative in New Zealand. It was also inferred, incorrectly, that both children
featured suffered from anophthalmia. The update, it continued, also breached the
standards by not dealing with the substance of the Alchin report.
On the basis that the report was not significant internationally, that DuPont's stance
had not changed in the 18 months since the comments by a UK DuPont spokesperson
were made – and which were included in the item – and that the alleged inference that
both children featured suffered from anophthalmia was not contained in the item, TV3
declined to uphold the complaints.
Dissatisfied with TV3's decision, DuPont's solicitors referred the complaints to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons below, the Authority declines to uphold the complaints.
Decision
The members of the Authority have viewed the items complained about and have read
the correspondence (summarised in the Appendix). As is its practice, the Authority
determines the complaints without a formal hearing.
The Programme
Birth defects were featured in the 20/20 item 'Blinded by Science' broadcast on 3
June 1996. Two Christchurch children were shown. The first, Blake Isson, suffered
from anophthalmia (being born without eyes) and the second, Jessie Riley, was blind
because of an unformed optic nerve, and was retarded and fed through a stomach tube.
It was reported that both mothers had worked as gardeners at the Christchurch City
Council and were trying to prove that a horticultural product caused the deformities in
the children. Both mothers specifically mentioned their exposure to Benlate and the
reporter commented that Benlate was suspected of causing anophthalmia and
microphthalmia (being born with small eyes). DuPont as the manufacturer of Benlate,
the reporter continued, rejected those claims. She added that a law suit against
DuPont in the US was linking families with eyeless children throughout the world.
The lawyer bringing the case in the United States was shown briefly referring to
aspects of the case and the reporter observed that children like Blake Isson would be
directly affected by the result of the representative action in America.
After reporting that DuPont insisted that Benlate was safe, the item included comment
from DuPont's UK spokesperson who said by way of conclusion:
What we do know is that the amount of research that has been done on Benlate
has cleared beyond any doubt whatsoever the possibility that Benlate, even at
low doses or particularly at low doses could cause Anophthalmia. We are
absolutely certain that there is no link whatsoever.
The Complaint
Through its solicitors, DuPont (New Zealand) Ltd complained to TV3 about a number
of matters. They argued specifically that the item, by omitting any reference to the
Alchin report, was neither balanced, impartial nor fair. That report, they added, by
Occupational Physician Dr John Alchin was prepared for the Christchurch City
Council as a result of the claims about pesticides. Entitled 'Investigation into Birth
Defects in Children in Mothers Working with Pesticides for the Christchurch City
Council', the solicitors wrote:
Dr Alchin's report not only investigated the medical conditions and possible
causes of those conditions in the children of the Christchurch workers, but also
included a thorough literature search from around the world. To the best of our
knowledge, Dr Alchin's report is the most recent research in regard to the
subject.
They referred to Dr Alchin's conclusions which recorded:
In particular, there is no evidence that Benomyl ('Benlate') is the cause of thebirth defects for three reasons:
(a) The mothers had no exposure to 'Benlate' during and just before their
pregnancy, as far as I could determine.
(b) There is good evidence that 'Benlate' does not accumulate in mammalian
tissues.
(c) There is no evidence at all in humans that benomyl causes anophthalmia or
microphthalmia.
The Update
In the 'Update' segment of 20/20 broadcast on 10 June, the presenter referred to the
previous week's item on Benlate and commented in part:
Since that story was broadcast a jury in Florida has found in favour of a six year
old American boy who was born without eyes. His lawyers argued the defect
was due to Benlate, and DuPont and the farm where the fungicide was used have
been ordered to pay $6 million in compensation.
And DuPont New Zealand has written to us through their lawyers noting that areport by an occupational physician, Doctor John Alchin found that there is no
good evidence that Benlate caused the defects in the Christchurch children.
The Standards
As they considered that statement did not adequately report the findings of the Alchin
report, the solicitors' formal complaint referred to both the programme and the
update. The solicitors believed that the broadcasts breached standards G1, G3, G4,
G6, G7, G19 and G20 of the Television Code of Broadcasting Practice. The first five
require broadcasters:
G1 To be truthful and accurate on points of fact.
G3 To acknowledge the right of individuals to express their own opinions.
G4 To deal justly and fairly with any person taking part or referred to in any
programme.
G6 To show balance, impartiality and fairness in dealing with political
matters, current affairs and all questions of a controversial nature.
G7 To avoid the use of any deceptive programme practice in the presentation
of programmes which takes advantage of the confidence viewers have in
the integrity of broadcasting.
The other two read:
G19 Care must be taken in the editing of programme material to ensure that the
extracts used are a true reflection and not a distortion of the original event
or the overall views expressed.
G20 No set formula can be advanced for the allocation of time to interested
parties on controversial public issues. Broadcasters should aim to present
all significant sides in as fair a way as possible, and this can be done only
by judging every case on its merits.
The Broadcaster's Response
The details of the complaint and the broadcaster's response are presented in the
Appendix. In its report to the Authority, TV3 described the following matters as the
substance of the complaint:
a) 20/20 should have referred to the report prepared by Dr John Alchin who
concluded ' ... there is no evidence that Benlate was the cause of any
defects in the children featured in the programme'.
b) The programme inferred that ' ... both children featured suffered the same
condition (ie anophthalmia)' when in fact Blake Isson has this condition
but Jessie Riley does not.
c) The company was not invited to participate. Notwithstanding that the
programme used footage of a DuPont spokesman it was ' ... at least
eighteen months old ... did not deal with the two children featured'. TV3
should have obtained a ' ... contemporary comment from a spokesman of
DuPont New Zealand ...'.
d) The programme wanted the public to infer that Benlate had caused the eye
defects and was '... calculated to appeal to a public emotion and feeling.'
TV3 made the following comment on each aspect of the complaint.
(a) As DuPont did not accept that there was any connection between Benlate and
birth defects, and as the company's position was clearly conveyed in the programme,
TV3 argued that no useful purpose would have been served by any reference to the
Alchin report. Moreover, it wrote, Dr Alchin's view was not as categorical as DuPont
suggested. He had concluded:
I have not concluded that pesticide use did not cause the birth defects, just that:
(a) There is no good evidence that it did:
(b) It is therefore more likely that chance rather than pesticide use is the
cause.
(b) TV3 quoted extracts from the script which, it said, refuted DuPont's allegation
that the item suggested that Blake Isson and Jessie Riley suffered from the same
condition. The programme had said that the mothers believed that the defects were
the result of exposure to Benlate.
(c) Asking what was the difference between comment from a DuPont spokesperson
in New Zealand or elsewhere, TV3 wrote:
20/20 does not have an obligation to film any particular person at DuPont
merely because DuPont New Zealand feels that they wish to appear in the
programme. Our obligation is to put DuPont's view of the subject matter.
20/20 fulfilled that obligation. There is no suggestion that a spokesman for
DuPont New Zealand would have said anything differently from the UK
spokesman regardless of the fact that the footage of the UK spokesman was
eighteen months old. This criticism is beside the point.
(d) Explaining that children born without eyes was an emotional issue, TV3 denied
that the programme was 'calculated to be emotional'. It repeated that the item
reported the mothers' belief and, TV3 concluded:
TV3 did not treat DuPont unfairly. DuPont's position was put fairly andsquarely. DuPont absolutely denies that there is any connection whatsoever
between the use of Benlate and birth defects in children.
DuPont primarily objects to the fact that they were omitted from theprogramme, but 20/20 has no obligation to include them – only their point of view
which it did.
The Complainant's Final Comment
DuPont's solicitors responded to each point in its final comment to the Authority.
(a) As the item focussed on two specific children, and as the Alchin report
investigated the medical condition of these two children, they argued that the item
should have reported the Alchin's report findings that there was no evidence of a
causal link between Benlate and the defects.
(b) As the item linked horticultural products with birth defects, the solicitors said
that it suggested that the two children were in the same category. However, as the
American test case dealt only with anophthalmia, the differences were important.
They wrote:
Undoubtedly, TV3's purpose in not drawing out these distinctions was to
suggest that they were two instances of birth defects of the sort featured in the
American test case. The obvious intention and/or effect in doing so was that
viewers would infer both that the eye defect of Jessie Riley and the other defects
suffered by the two children were also the result of Benlate. No doubt this
added to the emotional tone of the programme, but once again, it was inaccurate.
(c) Because the programme focussed on two children in New Zealand, the solicitors
believed that DuPont in New Zealand should have been seen to participate.
(d) The solicitors stated that the item's overall presentation breached the standards
as it implied, incorrectly, that Benlate was the cause of the birth defects of the two
children considered.
By way of conclusion, the solicitors said that because of the item's inaccuracies and
omissions, and the failure to record DuPont's view about the two children featured,
the item was misleading, unbalanced and partial.
The Authority's Findings
Reference to the Alchin Report
The Authority accepts that an item which features two individuals – in this case with
birth defects – should report the substantive findings of any expert who has
investigated the matter which the item refers to. On that basis, the Authority
examines the matters raised in the Alchin report. The report, it notes, dealt
comprehensively with the mothers' work histories and their exposure to pesticide.
Rather than repeat the report's conclusions in full, the Authority points out that
aspects have been recorded above when cited by DuPont and TV3 respectively. At
this stage, the Authority records four other conclusions contained in the report:
(a) The two children have separate sets of birth defects, tending to argue
against a common cause.
(b) [...]
(c) In most cases of birth defects, the cause is unknown.
(d) There is no evidence in humans linking any of these birth defects to
pesticide use.
(e) The pesticide exposure of the two women before and during the pregnancywas minimal.
Nevertheless, it seems that Dr Alchin as a scientist was not prepared to state
categorically that Benlate did not cause the defects. Instead, he surmised that there
was no good evidence that Benlate was the cause of the defects. Dr Alchin's decision
was guarded rather than conclusive. The Authority does not accept that the 'no good
evidence' phrase exonerated Benlate. Because of the equivocal nature of the findings
in the Alchin report, the Authority concludes that the omission of any reference to the
report and its findings in the item broadcast on 3 June did not breach any of the
standards cited.
Both Children Suffered from the Same Condition
While the programme did report a number of similarities, eg both children suffered
from birth defects – including lack of sight – and both mothers had been working with
pesticides for the same employer, the Authority concludes that a clear distinction was
drawn between the defects. The item stated that Blake Isson suffered from
anophthalmia and had been born with a double cleft palate. It was also reported that
Jessie Riley was blind because of an optic nerve failure, was retarded and had glandular
and hormonal problems.
The American test case involved anophthalmia and it was clearly evident that this was
of direct relevance to Blake's parents only – not to Jessie's mother.
The Absence of a DuPont New Zealand Spokesperson
Again the Authority accepts that the complaint raises a valid point and it approaches
the issue on the basis that TV3 is required – because New Zealand children are featured
– to justify its decision to exclude a spokesperson from DuPont in New Zealand.
While the children shown were living in New Zealand, from the outset the item
advised viewers that the matter was relevant because of a 'multi-million dollar test
case in the United States'. That there was an important international aspect to the
item was apparent from the inclusion of an interview with a mother and reference to
children in various parts of Great Britain, and comments from a DuPont representative
from the UK, a foetal pathologist from Liverpool and an American lawyer.
In this context, the Authority is of the opinion that the inclusion of a New Zealand
DuPont representative was not necessary.
The complainant also expressed concern that the comment from the British
representative was recorded some 18 months earlier.
As the complainant accepts that the representative seen put DuPont's case
appropriately, the Authority does not accept that the absence of more recent
comment contravened the standards.
Overall Tone
The Authority agrees with TV3's comment that 'children born without eyes is an
emotional issue'. However, it does not accept that the emotional overtones were
advanced at the expense of content. Neither does the Authority accept that the item
advanced the case that Benlate was the cause of the birth defects in the children
featured. The item reported the mothers' belief of a causal link and the Update
advised that the view held by Blake's mother had been accepted by an American jury.
Summary
The item advanced the belief of two New Zealand mothers that the birth defects
suffered by their respective children was a result of being exposed to the pesticide
Benlate. It reported that the possibility of the link between Benlate and anophthalmia
was about to be tested in a court case in the US.
It was also reported that DuPont, the makers of Benlate, had refuted any causal link
for some years and continued to deny it.
The Update reported that the American test case had found against DuPont.
DuPont's solicitors complained that the programme and the Update had, through
omissions and inaccuracies, been unbalanced and had breached various nominated
broadcasting standards.
Having examined the complaint fully, having viewed the programmes, and having read
the correspondence, the Authority concludes that the item did not breach the
nominated standards.
For the above reasons, the Authority declines to uphold the complaint.
Signed for and on behalf of the Authority
Judith M Potter
Chairperson
3 October 1996
Appendix
DuPont (New Zealand) Ltd's Complaint to TV3 Network Services Ltd - 5 June 1996
Through its solicitors, Russell McVeagh McKenzie Bartlett and Co, DuPont (New
Zealand) Ltd complained to TV3 Network Services Ltd about an item entitled
'Blinded by Science' broadcast on 20/20 between 7.30 - 8.30pm on Monday 3 June
1996.
Complaining that the item was unbalanced as it failed to present significant
information, the solicitors said that the item omitted any reference to the report dated
15 April 1994 by Occupational Physician Dr John Alchin titled 'Investigation into
Birth Defects in Children of Mothers Working with Pesticides for the Christchurch
City Council'. This report, the letter continued, had investigated the claims about
pesticides, including Benlate, made by former City Council workers. Further, it had
dealt specifically with the children featured in the 20/20 item. The solicitors added:
Dr Alchin's report not only investigated the medical conditions and possible
causes of those conditions in the children of the Christchurch workers, but also
included a thorough literature search from around the world. To the best of our
knowledge, Dr Alchin's report is the most recent research in regard to the
subject.
However, despite being reminded of it before the broadcast, the 20/20 item did not
mention the Alchin report. The report's conclusions, the solicitors argued, would
have provided balance to the item. Moreover, the item was inaccurate when it implied
that both the children featured had the same condition, ie anophthalmia, when one,
Jessie Riley, did not have that condition. The letter commented:
No doubt, these serious omissions were designed to avoid weakening the 20/20
programme's case against Benlate.
Questioning why their client was not invited to participate by way of an interview,
the solicitors noted that the item included some footage from the UK, which was at
least 18 months old, to present DuPont's point of view. The solicitors opined:
The whole presentation of the programme was calculated to arouse public
emotion and feelings against DuPont in circumstances where the ultimate
inference the programme was seeking to draw, that Benlate has caused eye
defects, is completely unproven.
This situation has unfairly prejudiced DuPont and has been exacerbated by
TV3's inaccurate and unfair reporting.
A retraction and an apology on the next screening of 20/20 were advanced as the
appropriate remedies.
Appended to the complaint was a copy of the Alchin report and the correspondence
between 20/20 to DuPont before the broadcast on 3 June.
Further Correspondence
In a fax dated 12 June, TV3's solicitors advised DuPont's solicitors that the criticism
was rejected and a full reply awaited the receipt of further information from the
United States. On 19 June 1996, DuPont's solicitors advised that a prompt
substantive reply was necessary.
As a substantive reply had not been received promptly, on 1 July 1996, DuPont's
solicitors referred the complaint to the Broadcasting Standards Authority. They said
that on 20/20, at 8.25pm on 10 June 1996, there had been a brief update which had
also breached the standards. Transcripts of both items were enclosed.
As the Authority could not at that time accept referrals until the broadcaster has had
60 working days in which to respond to the complaint, the Authority advised
DuPont's solicitors that the referral could not be accepted.
TV3's Response to the Formal Complaint - 3 July 1996
TV3's solicitors (Grove Darlow and Partners) advised DuPont's solicitors that TV3
did not accept that DuPont had any basis for complaint. They explained:
The documentary was about the impending trial in the United States, the
expectations of families in New Zealand (and around the world) who would be
touched by that trial and the issue which would be decided in that trial.
DuPont's position in relation to that (then) forthcoming event was put on record
in the same way the aspirations of those families who aligned themselves with
the claimants in the US action.
In view of the judgment given in favour of the US claimants the documentary is
vindicated.
TV3 rejected the implication in the complaint that it had an obligation to report
matters as DuPont would have liked. Dr Alchin's report, it added, was not referred to
for the following reasons: first, it was insignificant at the international level; secondly,
he lacked the level of qualification to speak authoritatively on the subject; thirdly, the
report was equivocal; and finally, DuPont's position was conveyed by another
person.
As DuPont's position had not changed in the past 18 months, TV3 pointed out that
the programme included Mr Upstone (DuPont's spokesperson in the UK) denying
any connection between Benlate and the children's condition. TV3 did not accept that
there was any basis for a retraction or an apology.
DuPont's Referral to the Broadcasting Standards Authority - 5 July 1996
Dissatisfied with TV3's decision, DuPont's solicitors referred the complaint to the
Authority under s.8(1)(a) of the Broadcasting Act 1989. The details were contained in
its letter of 1 July. The referral dealt with the item broadcast on 3 June and the brief
update broadcast on 20/20 the following week (10 July).
The solicitors maintained that the main programme reported; first, that DuPont
produced Benlate; secondly, that a test case had been brought in the US claiming that
Benlate was responsible for anophthalmia (babies born without eyes); thirdly, that
two children in Christchurch have birth defects, one of whom (Blake Isson) was born
with anophthalmia and a double cleft palate; fourthly, that both mothers have been
exposed to Benlate and 'that this was the cause of their children's birth defects'; and
fifthly, that DuPont as the manufacturer of Benlate was responsible.
The update broadcast on 20/20 reported that a jury in the US had found in favour of a
six year-old boy who had been born without eyes, concluding that this birth defect
was due to Benlate. It also reported that DuPont's lawyers had written to 20/20
drawing attention to the Alchin report which concluded that Benlate was not the cause
of the defects of the children in Christchurch. However, the solicitors stated, the
update had not dealt substantially with the Alchin report's findings.
Seeking an urgent response to the complaint in view of the prejudice against the
company the item had created, the solicitors wrote:
In December 1993, an investigation was instigated by the Christchurch City
Council as a result of claims made about pesticides, including Benlate by former
workers of the council. This report was conducted by Dr John Alchin,
Occupational Physician, MB, BS, Dip Obst, OUH, Dip Av Med, FAFOM.
The report related specifically to the two children featured in the 20/20
programme.
Dr Alchin's report investigated the medical conditions of the two children, and
also possible causes of those conditions. In addition, it included a thorough
literature search from around the world. To the best of our knowledge, Dr
Alchin's report is the most recent research on the subject.
Dr Alchin concluded that there was 'no evidence that Benomyl ('Benlate') is the
cause of the birth defects' of the children featured, and 20/20 had been reminded of the
report by DuPont before the broadcast of the item complained about. However, the
solicitors observed, the Alchin report was not referred to in the main programme and
not in any substantial way in the update.
The programme, the solicitors complained, implied that both the children featured had
the same condition, ie anophthalmia, whereas Jessie Riley did not have that condition.
Further, there was absolutely no evidence that the other defects suffered by Jessie
(hormone and glandular problems, and retardation) have been caused by Benlate.
The solicitors also complained that DuPont had not been invited to participate in the
programme. Footage of a UK DuPont spokesperson, taken at least 18 months ago,
was used. Not only would he not be aware of the circumstances of the two children
featured, the solicitors considered that contemporary comment from a local
spokesperson would have been appropriate. The complaint stated:
The whole presentation of the programme was calculated to appeal to public
emotion and feeling. The ultimate inference that the makers of the programme
clearly wished the public to draw was that Benlate had caused the eye defects in
the children featured. This suggestion is completely unproven, and is contrary
to the findings in the Alchin report.
The solicitors argued that the item breached standards G1, G3, G4, G6, G7, G19 and
G20 of the Television Code of Broadcasting Practice. The update breached the above
provisions and, in addition, standard G21.
The appropriate remedy was considered to be the publication of a statement (in the
form enclosed) with the referral.
TV3's Response to the Authority - 30 July 1996
In its report to the Authority, TV3 summarised the points raised by DuPont as, first,
that the item should have referred to the Alchin report; secondly, that it was implied
that both the children featured suffered from the same condition; thirdly, that the
company was not invited to participate; and lastly, that the programme was designed
to appeal to public emotions. It then dealt with each aspect.
In its discussion on the first point, TV3 said that it was DuPont's position that there
was no connection between Benlate and 'any defect whatsoever'. Three extracts from
the item's commentary were listed which reported DuPont's approach, and TV3
commented:
Given DuPont's fundamental position that there is no link whatsoever between
the use of Benlate and the birth defects in children, Dr Alchin's report would
have served no purpose except to restate what had been stated.
Moreover, it added, citing Dr Alchin's conclusion, TV3 said that he was not so
emphatic as DuPont was that there was no linkage between Benlate and anophthalmia.
As for the distinction between Jessie Riley and Blake Isson, TV3 again quoted the
item's script and insisted that it was not stated that Jessie Riley had anophthalmia.
However, it was reported that both families had tried to prove that a horticultural
product had caused the respective deformities. Nevertheless, only Blake Isson was
named as a child who could be directly affected by the American case. TV3 wrote:
The programme at no stage inferred or said that Benlate did cause this condition,
only that the mothers were trying to prove, fighting to prove or believed that the
product did cause this condition.
The participation by DuPont in the item was the next matter addressed and TV3
asked:
What difference would it have made if there had been a comment from a
spokesman of DuPont New Zealand?
TV3 maintained that DuPont in New Zealand would not have been able to say
anything different from the comments made by the UK spokesman 18 months earlier.
TV3 argued:
20/20 does not have an obligation to film any particular person at DuPont
merely because DuPont New Zealand feels that they wish to appear in the
programme. Our obligation is to put DuPont's view of the subject matter.
20/20 fulfilled that obligation.
In response to the complaint about the item's overall presentation, TV3 stated that it
was impossible to deal with a documentary of this type without being emotional as
'Children born without eyes is an emotional issue'. Nevertheless, it wrote, the item
was not calculated to be emotional.
TV3 repeated that the programme reported that the women were trying to prove that
Benlate was the cause of children's blindness and had focussed primarily on the law
suit in the United States, and the expectation of Blake Isson's parents. TV3
continued:
The Authority ought to be aware that the case was successful. A Florida jury
found that there was a connection between Benlate and eye defects in the
American child who James Ferraro represented. The child has been awarded six
million dollars in compensation. This was reported by 20/20 in the following
week.
TV3 also noted that the follow-up in June also referred to the Alchin report and its
principal finding.
In conclusion, TV3 wrote:
TV3 did not treat DuPont unfairly. DuPont's position was put fairly and
squarely. DuPont absolutely denies that there is any connection whatsoever
between the use of Benlate and birth defects in children.
DuPont primarily objects to the fact that they were omitted from the
programme, but 20/20 has no obligation to include them - only their point of
view, which it did
DuPont's Final Comment - 8 August 1996
DuPont's solicitors dealt first with the Alchin report, and began:
The substance of DuPont's position is indeed that there is no connection
between Benlate and birth defects generally. However, the programme featured,
and focused on, two particular children and the possibility of a causal connection
between their particular birth defects and Benlate. The Alchin report
specifically investigated the medical condition of these two children. The
findings of the report dealt explicitly with the issue of whether or not there was
a connection between birth defects of these two children and Benlate. The
conclusion reached by Dr Alchin was that there was no evidence to establish this
causal link.
Contrary to TV3's position that the report repeated what was stated elsewhere, they
argued that the report was relevant specifically to the two children the item focussed
on. They suggested that the report had not been mentioned because it was in conflict
with the message the item wished to convey.
Referring next to Jessie Riley, they argued that the programme invited viewers to infer
that the birth defects suffered by both children were caused by Benlate. The full
transcript - not the use of selected quotes - contained that inference. In addition:
Furthermore, the programme implied that all of the birth defects suffered by
both children were the result of Benlate, whereas in fact the American test case
dealt only with anophthalmia. The update continued to conflate the differences
between the two children, and between anophthalmia and the other birth defects
suffered by the children featured. This conflation was inaccurate and misleading.
As a result, it was argued, the programme was inaccurate on this point.
As for the participation of a New Zealand DuPont representative, the solicitors
pointed out that the item focussed on two New Zealand children and although DuPont
commented on the subject matter:
By not giving DuPont the opportunity to comment on the specific cases of the
two children featured, TV3 failed to discharge this obligation [relating to
participation].
Dealing finally with the item overall, the solicitors argued that the conclusions from
the Alchin report were not advanced until the update broadcast the following week
and that occurred only after a complaint. The Alchin report's conclusion - that there
is no link between Benlate and birth defects generally, and anophthalmia specifically -
was not contained in the first programme.
The item, the solicitors concluded, breached the standards as set out in the original
letter of complaint.