McBride and Television New Zealand Ltd - 1996-044
Members
- J M Potter (Chair)
- A Martin
- L M Loates
- R McLeod
Dated
Complainant
- Paul McBride
Number
1996-044
Programme
Station identification promo for TV2Broadcaster
Television New Zealand LtdChannel/Station
TV2
Summary
A station identification promo for TV2 was broadcast by TVNZ after 8.30pm on the
evening of 17 February 1996. One scene in the montage showed a naked man
descending a fire pole.
Mr McBride complained that the shot of the naked man was inappropriate because it
was shown out of context, breached the standard of good taste and decency and the
standard requiring broadcasters to observe the principles of law.
In its response, TVNZ noted that the shot complained about was extremely brief, that
the man's genitals were not shown and that there was nothing lascivious or tawdry
about the scene. It added that the promo had only been broadcast in AO time and stated
that it was difficult to believe it would have caused widespread concern. Dissatisfied
with TVNZ's decision not to uphold the complaint, Mr McBride referred it to the
Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons given below, the Authority declines to uphold the complaint.
Decision
The members of the Authority have viewed the item complained about and have read the
correspondence (which is summarised in the Appendix). As is its practice, the
Authority determines the complaint without a formal hearing.
TV2's station identification promo which was broadcast after 8.30pm on 17 February
1996 comprised a montage of shots from its current shows and included a brief shot of
a naked man descending a fire pole.
Mr McBride complained to TVNZ that the scene was unacceptable and breached the
standards of good taste and decency. He also alleged that the public display of nudity
breached the requirement to observe the principles of law and suggested that while
explicit material, such as bare breasts and buttocks, might be acceptable in the total
context of a programme, it was not appropriate when seen out of context.
In its response, TVNZ advised that it had considered the complaint under the standards
nominated by Mr McBride. Standards G2 and G5 require broadcasters:
G2 To take into consideration currently accepted norms of decency
and taste in language and behaviour, bearing in mind the context
in which any language or behaviour occurs.
G5 To respect the principles of law which sustain our society.
The other standards read:
G24 Broadcasters must be mindful that scenes containing incidents of
violence or other explicit material may be acceptable when seen in
the total context of a programme, but when extracted for promotion
purposes such incidents will be seen out of context and may thereby be
unacceptable, not only in terms of the codes but also for the time band
during which the trailer is placed.
V16 Broadcasters must be mindful of the effect any programme, including
trailers, may have on children during their generally accepted viewing
periods, usually up to 8.30pm, and avoid screening material which
could unnecessarily disturb or alarm children.
In declining to uphold the complaint, TVNZ noted that the naked man was seen only
from behind and for the briefest possible time. It did not consider that the brief glimpse
of the man's buttocks would have caused concern among viewers. It advised that, in its
view, standard G5 was inapplicable because there was no law preventing nudity on
screen. With respect to the complaint that standard G24 was breached, TVNZ
responded that the fact that the item was taken out of context did not add any prurient
dimension to the scene. Finally, it argued, standard V16 was not applicable because the
promo was screened in AO time.
The Authority concurs with TVNZ's reasoning on each aspect of the complaint. It does
not believe any of the standards were transgressed and declines to uphold the complaint.
For the reasons set forth above, the Authority declines to uphold the
complaint.
Signed for and on behalf of the Authority
Judith Potter
Chairperson
18 April 1996
Appendix
Paul McBride's Complaint to Television New Zealand Ltd - 18 February
1996
Mr McBride of Rotorua complained to Television New Zealand Ltd that the TV2
promotion screened on 17 February 1996 between 9.00 - 9.30pm was in breach of
broadcasting standards. The scene to which he objected showed a person with bare
buttocks. He complained that it breached standard G2 (good taste and decency) and
standard G5 (because public nudity out of context is unlawful). He also suggested that
if the promo was shown before 8.00pm it would be in breach of standard V16.
He suggested that TVNZ should be careful regarding the extracts it chose for
promotional purposes, commenting:
It seems that the highlights of many programmes are the incidents showing
nude men and women or any incident that is sexually suggestive, and a lot of
viewers find this unacceptable when presented consistently in your
promotions.
TVNZ's Response to the Formal Complaint - 7 March 1996
TVNZ advised Mr McBride that the item which was complained about was a station
identification promo which contained a montage of scenes from programmes of the
recent past or currently screening on TV2. It included a brief rear shot of an apparently
naked man descending a fire pole. It observed:
The shot of the naked man, who we assume is a fireman, is extremely brief and
begins with the man's bare buttocks all but already out of shot as he descends
the fire pole. No genitals are shown and there is nothing lascivious or tawdry
about the scene.
The promo has played only in AO time and in this context TVNZ finds it
difficult to believe that the shot in question would cause widespread concern
among viewers.
With respect to standard G2, TVNZ noted that there was no ban on discreet nudity on
television and observed that the naked man was seen only from behind and his buttocks
were visible for the briefest possible time.
It did not believe that standard G5 was applicable since there was no law preventing
nudity on screen.
TVNZ noted that standard G24 states that material may be unacceptable when taken out
of context. In this instance, it argued, it being lifted out of context did not add any
prurient dimension to the scene.
TVNZ argued that standard V16 was not applicable because the promo was screened in
AO time and declined to uphold the complaint.
Mr McBride's Referral to the Authority - 11 March 1996
Dissatisfied with TVNZ's decision not to uphold his complaint, Mr McBride referred it
to the Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
He argued that it would have been obvious to most viewers that the scene was explicit
and seen out of context and therefore it was unacceptable. He maintained that the shot
of the naked man breached the standard of good taste and decency and repeated that
TVNZ had not been mindful of the possibility that out of context, the scene was
unacceptable. Mr McBride also argued that the scene breached the requirements of
broadcasters to observe the principles of law.
TVNZ's Response to the Authority - 15 March 1996
In a brief response, TVNZ noted that the promo complained about was about 2 minutes
long with the scene referred to by Mr McBride lasting just one second. It advised that it
had nothing further to add to its 7 March letter.