Centre for Psycho-Sociological Development and Television New Zealand Ltd - 1996-030
Members
- J M Potter (Chair)
- A Martin
- L M Loates
- R McLeod
Dated
Complainant
- Centre for Psycho-Sociological Development
Number
1996-030
Programme
One Network NewsBroadcaster
Television New Zealand LtdChannel/Station
TVNZ 1
Summary
The effectiveness of a fire fighting aircraft was demonstrated in an item on One
Network News on TV One on 19 December 1995 at 6.00pm when it was shown
scooping thousands of litres of water from a lake or ocean and dropping it on fires.
Mr Stevenson, on behalf of the Centre for Psycho-Sociological Development,
complained to Television New Zealand Ltd, the broadcaster, that the item was
inaccurate and misleading because it implied that water bombing was a new concept,
when in fact it had been in use for over 25 years. Further, he argued that the plane
shown was not new, but was simply a variation of an older type.
Declining to uphold the complaint, TVNZ responded that the item had stated that for
Australian firefighters, the aircraft shown was a new weapon. It pointed out that there
was no claim that the plane represented an international breakthrough but had simply
reported that it was something new for Australasia. Dissatisfied with that reply, Mr
Stevenson, on the Centre's behalf, referred the complaint to the Broadcasting Standards
Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons below, the Authority declines to uphold the complaint.
Decision
The members of the Authority have viewed the item complained about and have read the
correspondence (summarised in the Appendix). As is its practice, the Authority
determines the complaint without a formal hearing.
A fire fighting aircraft was described in an item on One Network News on TV One on
19 December 1995 at 6.00pm as "a new weapon." It was shown scooping up
thousands of litres of water and dumping it on fires. Comment from an Australian fire
fighter indicated that had such a plane been available to its fire service, a great deal of
damage could have been avoided in some of the large fires it had recently dealt with.
Mr Stevenson, on behalf of the Centre for Psycho-Sociological Development,
complained to Television New Zealand Ltd that using the term "new weapon" to
describe a technique which had been around for about 50 years was misleading and
confusing to viewers. He also complained that it was inaccurate to state that 170 such
aircraft were in operation when, according to sources which he cited, there were only
24 of the type which was pictured.
TVNZ responded that it had assessed the complaint against standards G1, G14 and G19
of the Television Code of Broadcasting Practice which were nominated by the
complainant. The first requires broadcasters:
G1 To be truthful and accurate on points of fact.
The others read:
G14 News must be presented accurately, objectively and impartially.
G19 Care must be taken in the editing of programme material to ensure thatthe extracts used are a true reflection and not a distortion of the original
event or the overall views expressed.
TVNZ noted that the words "new weapon" were used in the studio introduction to the
item and maintained that it was clear from the context that the aircraft which was
attracting attention was new to Australian fire fighters. It suggested that that impression
would have been reinforced in the item itself where it was reported that 170 such aircraft
have been in use overseas. It considered the context made it obvious that they were not
new aircraft, but were simply new to this part of the world.
TVNZ also emphasised the limitations of television for conveying detailed information,
pointing out that its distinctiveness was its ability to convey visual images. In this case,
it argued, the item advised that Australian fire fighters were looking at a new weapon,
that that weapon was a super scooper aircraft and that many were in service overseas. It
rejected the complaint that the item was inaccurate on points of fact and declined to
uphold the complaints that it breached standards G1 and G14.
In reference to standard G19, TVNZ considered that because all of the main points of
the story were broadcast, there was no distortion and accordingly, no breach of the
standard.
The Authority was referred by TVNZ to an earlier complaint made by Mr Stevenson
(Decision No: 150/95) about a report on measuring the World Bank's method of
measuring national wealth, in which it observed:
A person who relied on the item for information about the system would have
only a superficial knowledge. However, the Authority noted, the item did not
pretend to provide information at any level other than that.
The Authority repeats that it accepts that on brief news items it is not always possible to
provide an in-depth understanding about technical matters. As TVNZ observed, the
newsworthy aspect of this item was the demonstration of the aircraft's ability to scoop
up thousands of litres of water and dump it on fires. It does not believe viewers would
have been misled into believing the concept was new, but would appreciate that it was
simply a refinement of an already existing technique which was being considered for
introduction to Australasia. Furthermore, it considers the report accurately reflected the
attributes of the super scooper aircraft. It declines to uphold any aspect of the
complaint.
For the reasons set forth above, the Authority declines to uphold the
complaint.
Signed for and on behalf of the Authority
Judith Potter
Chairperson
21 March 1996
Appendix
Centre for Psycho-Sociological Development's Complaint to Television
New Zealand Ltd - 21 December 1995
Mr Stevenson, on behalf of the Centre for Psycho-Sociological Development,
complained to Television New Zealand Ltd, the broadcaster, that its broadcast of an
item on One Network News on TV One on 19 December 1995 at 6.00pm breached
broadcasting standards.
The item concerned an aircraft used for firefighting which was described as a new
weapon. The Centre complained that it was inaccurate to describe the plane as a new
weapon when water bombing by aircraft had been used for 50 years and the aircraft in
question was a variant of a type which had been in service for over 25 years.
Citations from reference sources were provided to support those contentions.
The Centre also questioned the statement that 170 of the aircraft shown were in
operation. It suggested that was not the case and that the number included all variants
of the type in use, and not just the one shown.
The Centre suggested that perhaps what was said in the item was not what was meant.
It wrote:
It may well be that the story was in fact about a "...new weapon..." New in the
sense that it was new to Australia and New Zealand.
If that had of been the case, then the point would have been made that such
"weapons" have been in existence for a quarter of a century in other parts of
the world. No such point was made.
...
To say one thing and mean another is a definition of inaccuracy.
TVNZ's Response to the Formal Complaint - 17 January 1996
TVNZ noted that the term "new weapon" was used in the studio introduction to the item
and linked the phrase to Australian firefighters. The introduction stated:
Across the Tasman, Christmas also marks the start of the bushfire season.
This year firefighters are looking to a new weapon to attack flames from the
air. It's a plane called a super scooper.
In its opinion, viewers would have deduced that the aircraft which was attracting the
attention of Australian firefighters was a new weapon for them. That impression, it
continued, would have been reinforced by the statement in the item that 170 such
aircraft have been in service overseas. Clearly, TVNZ argued, if that number of aircraft
were used abroad they were not new in the sense of being first in the world.
To the claim that the number of aircraft cited was incorrect, TVNZ suggested that the
figure of 170 was in reference to the particular model shown.
It then pointed out to the Centre the limitations of the medium of television - the time
constraints and the imperative that the pictures must be satisfactorily explained. It
pointed to the Broadcasting Standards Authority's reasoning in a previous complaint by
the Centre (Decision No: 150/95) in which it decided:
A person who relied on the item for information about the system would have
only a superficial knowledge. However, the Authority noted, the item did not
pretend to provide information at any level other than that.
TVNZ continued:
With respect, we suggest that in this case "One Network News" was trying to
do no more than suggest that Australian firefighters were looking to a new
weapon, that that weapon was a super scooper aircraft, that many were in
service successfully overseas (especially in Europe and North America) and that
cost was a key factor in deciding whether the planes should be acquired. One
part of this process that television can do better than the other media, is to show
the aircraft performing - both scooping water from the water and dropping it
upon the fire. So, while not pretending to convey any hard information other
than the above, the item provided those visual images of the aircraft which no
amount of technical data can match.
TVNZ declined to uphold the complaints that the item breached standards G1 and G14
because it was inaccurate on points of fact. It also rejected the standard G19 complaint,
maintaining that there was no distortion of the original event.
Centre for Psycho-Sociological Development's Referral to the
Broadcasting Standards Authority - 7 February 1996
Dissatisfied with TVNZ's decision not to uphold its complaint, the Centre for Psycho-
Sociological Development referred it to the Broadcasting Standards Authority under
s.8(1)(a) of the Broadcasting Act 1989.
Explaining that its purpose in making the complaint was to show how those in positions
of power in New Zealand use their power in such a way as to confuse people, the
Centre persisted in its view that the item was inaccurate.
It repeated that it considered the introductory sentence made it clear that the item referred
to a weapon which was new. Citations from grammar texts and the Concise Oxford
Dictionary were used to support the argument. In the Centre's opinion, viewers would
have been totally misled by the item.
Responding to TVNZ's explanation of how the number of 170 was derived, the Centre
advised that it was incorrect. It quoted from reference sources which indicated that only
24 of the particular aircraft were ever ordered.
The Centre submitted that TVNZ could not use the limitations of time as an excuse not
to get the facts correct.
TVNZ's Response to the Authority - 13 February 1996
TVNZ responded to two points made by the Centre. The first was that the phrase "new
weapon" as used in the item clearly linked it to the Australian context.
Secondly, TVNZ advised that it could not resolve the question of the number of planes.
It advised that the Canadian agent who was contacted by its Australian reporter quoted
the figure of 170 and TVNZ had assumed that number referred to the type of aircraft
shown. In fact, it suggested, that number may well have referred to the generic type
rather than the specific model. It concluded:
It is possible, even likely, that both the agent and Mr Stevenson are right. There
may well be 170 "super scooper" type aircraft in use around the world, but only
24 of the CL-415 variety. The item mentioned only "super scoopers".
Centre for Psycho-Sociological Development's Final Comment - 22
February 1996
The Centre noted that TVNZ still maintained that the phrase "new weapon" did not
necessarily mean that the device was brand new, but just new to the area. It argued that
if "new" meant second hand, then the term second hand would not exist and suggested
that in common usage, the term new would not be used to describe something which
was second hand.
With respect to the number of aircraft, the Centre maintained that TVNZ should have
checked the number of aircraft in existence to determine whether the figure of 170 was
accurate. It noted that in its response, TVNZ acknowledged that the number might have
referred to the generic type rather than the specific model and that the script suggested
that there were 170 super-scoopers in operation. Mr Stevenson for the Centre wrote:
Either the broadcaster meant what it said in its reply to the complainant that the
figure of one hundred and seventy "...was in reference to the particular model
shown..." or as it now seems to be claiming, was in reference to all models in
service.
The broadcaster cannot claim that it can use the same figure to describe two
different classes of aircraft simultaneously.
The Centre stated that although the story was transmitted from Australia, it was unlikely
to have been a live broadcast and TVNZ's staff should have checked it for accuracy
before the broadcast. It claimed that the story would have confused non specialist
viewers and not advanced awareness of the world.
The Centre then commented on another story, reported in February, in which the phrase
"new weapon" had been correctly used to describe an item which had not been in use
before. It concluded:
Given these two different examples, it is submitted that Television New
Zealand cannot use the one term "new weapon", on two occasions with two
different meanings without causing confusion to the viewer in the case where
the meaning of the word is not made clear in context.
In such a case the viewer has no option but to resort to grammar and syntax.
Further Correspondence
In a letter dated 23 February 1996, the Centre drew the Authority's attention to the fact
...that the introduction to the item specifically referred to the fact that to fill the
tanks of a fire fighting aircraft while in motion is "new".
It noted that the words used in the promo were:
And a new way for an airborne firefighter to refill their tanks.
The Centre repeated that the technique of using fire-fighting aircraft had been in use for
about 50 years, and that the type of aircraft pictured had been used since about 1969.
Therefore, it concluded, it was inaccurate to describe the technique as "new".