AGCARM and Television New Zealand Ltd - 1997-189
Members
- S R Maling (Chair)
- J Withers
- L M Loates
- R McLeod
Dated
Complainant
- AGCARM
Number
1997-189
Programme
Rubber Gloves or Green FingersBroadcaster
Television New Zealand LtdChannel/Station
TVNZ 1
Summary
Rubber Gloves or Green Fingers was broadcast on TV One at 8.00pm on 26 August
1997. It was introduced by presenter Ian Fraser and, at its conclusion, he chaired a
studio discussion about the issues raised in the documentary.
Dr Richardson of AGCARM (who took part in the discussion) complained to the
broadcaster, Television New Zealand Ltd, that the programme was unbalanced. The
benefits of organic farming, he said, had been expounded by denigrating traditional
farming methods.
When TVNZ failed to respond within 20 working days, Dr Richardson referred the
complaint to the Authority under s.8(1)(b) of the Broadcasting Act 1989.
Pointing out in its later report that the "programme" included both the documentary
and the subsequent studio discussion, TVNZ declined to uphold the complaint.
Moreover, while the presentation of the benefits of organic farming inevitably
involved reflections on traditional farming, TVNZ said that the documentary recorded
the benefits of agricultural chemicals to farming in New Zealand since World War II.
For the reasons below, the Authority declines to uphold the complaint.
Decision
The members of the Authority have viewed the programme complained about and
have read the correspondence (summarised in the Appendix). On this occasion, the
Authority determines the complaint without a formal hearing.
The documentary Rubber Gloves or Green Fingers was broadcast on TV One at
8.00pm on 26 August as part of the Fraser programme. The film was followed by a
half hour discussion, chaired by presenter Ian Fraser, in which the following took part;
Dr Jack Richardson of AGCARM, Mr Owen Jennings who is an ACT MP, Ms
Jeannette Fitzsimmons who was an Alliance MP and is co-leader of the Greens, and
Mr Tim Hanna, the documentary script writer.
Dr Jack Richardson, Executive Director of AGCARM (New Zealand Association for
Animal Health and Crop Protection) complained to TVNZ that the documentary was
unbalanced. He wrote:
The documentary promotes organic farming, but I believe that it should be
possible to expound the benefits of organic farming without denigrating
traditional farming methods. Presentation in a non-partisan way of the issues
surrounding the decision whether or not to use agrichemicals would allow the
viewer to make a balanced judgement.
In essence, the documentary presents the positives of organic farming and thenegatives of traditional farming, but does not present the other two viewpoints.
A number of false impressions are created, and there is thus an unacceptable lack
of balance in the programme.
When TVNZ failed to respond to the complaint within 20 working days, Dr
Richardson on AGCARM's behalf referred the complaint to the Authority under
s.8(1)(b) of the Act.
TVNZ apologised for failing to respond, advising that it was unable to locate the
original letter of complaint. It assessed the complaint under standard G6 of the
Television Code of Broadcasting Practice, which requires broadcasters:
G6 To show balance, impartiality and fairness in dealing with political
matters, current affairs and all questions of a controversial nature.
TVNZ explained the format of the programme:
In assessing this complaint we point out, as does Dr Richardson, that the filmeddocumentary Rubber Gloves or Green Fingers was placed inside a programme
featuring Ian Fraser which also included a studio debate about the issues raised
in the documentary and in which Dr Richardson took part.
We submit that in considering the matter of balance at the heart of thiscomplaint, the filmed part of this programme cannot be treated in isolation but
must be viewed in the context of the entire programme - that is the film plus the
studio debate. We do not regard the studio debate as a simple "tack on", but as
an integral part of the programme.
It follows from this that we accept that the film took a particular stance. We donot think that this is necessarily a bad thing and argue strongly that viewpoint or
advocacy journalism has long held an important place in the media.
There was no effort to conceal the stance the programme took. We suggest thatthe way the programme was structured, with an introduction from the studio
host, and a full debate afterwards, left viewers in no doubt that the views
expressed in the film were controversial and subject to debate.
Turning to the specific points raised by Dr Richardson, TVNZ said it would be
difficult to highlight the values of organic farming without referring to the problems
associated with agricultural chemicals. Moreover, it noted, the documentary
acknowledged the contribution of agricultural chemicals to New Zealand's success as
an agricultural trading nation in the past 50 years. Sections of the transcript were
cited in support of this contention. TVNZ also argued that efforts were made in the
programme to espouse the positive aspects of the use of agricultural chemicals in
farming. Again, comments from the transcript were cited. In addition, it said, there
had been comment on some of the problems associated with organic farming.
In summary, TVNZ concluded, taking the film and the studio debate together, the item
was impartial. It commented further:
We note that while viewpoint or advocacy programmes are relatively common
abroad, TVNZ went further than most overseas broadcasters by demonstrating
its impartiality through the addition of the studio debate.
In his response to TVNZ's report, Dr Richardson stated that the studio debate was,
in fact, a "tack on" and:
. . . the damage had been done before the debate, and what was a reasonably
balanced discussion could do nothing to retrieve the situation.
Dr Richardson said that TVNZ's comments accepted that there was a lack of balance
in the film, commenting:
The claim that the lack of balance in the film was addressed in the studio debate
is not correct – the debate was balanced in its own right, but did not address the
imbalance in the film.
Furthermore, Dr Richardson claimed, the quotations cited were out of context, and the
use of them as a defence to the complaint was typical of TVNZ's unbalanced
approach.
In response to Dr Richardson's points, TVNZ argued that the Broadcasting Act
accepted there was a place for advocacy programmes in New Zealand. A contrary
conclusion, it insisted, would contravene the Bill of Rights Act. The studio
discussion, TVNZ repeated, went much further in demonstrating balance than
occurred in most broadcasting jurisdictions overseas.
In his final comment, Dr Richardson repeated his contention that the studio debate
was a "tack on" and, because of the damage caused by the documentary, the
reasonably balanced studio discussion could not rectify the situation.
In view of the degree of advocacy contained in the documentary Rubber Gloves or
Green Fingers, the Authority is a little surprised that the comments made by
presenter, Ian Fraser, before the documentary was screened, did not advise viewers of
its approach. In view of the publicity that this documentary has provoked before the
screening, the Authority believes that a reference to the approach it had adopted
would have helped viewers appreciate the format developed for the programme.
The Authority accepts that the programme complained about included the presenter's
introduction, the documentary, and the studio debate. It also accepts that viewers
were advised that the programme consisted of these aspects.
Given the lack of an appropriate "scene setting" introduction, the Authority is
reluctant to accept entirely the argument that the efforts made within the programme
in total were sufficient to rectify the imbalance inherent in the advocacy documentary.
However, on balance, it concludes that the studio debate, which it accepts as integral
to the broadcast, ensured that the requirements of standard G6 were met.
For the above reasons, the Authority declines to uphold the complaint.
Signed for and on behalf of the Authority
Sam Maling
Chairperson
18 December 1997
Appendix
AGCARM's Complaint to Television New Zealand Ltd – 8 September 1997
Dr Jack Richardson, Executive Director of AGCARM Inc (the New Zealand
Association for Animal Health and Crop Protection) complained to Television New
Zealand Ltd about the broadcast of the documentary Rubber Gloves or Green
Fingers, broadcast on TV One at 8.00pm on 26 August 1997.
Dr Richardson said the programme advanced the case for organic farming by
denigrating traditional farming methods. He maintained that it was unbalanced in
omitting both the negatives of organic farming and the positives of the traditional
methods.
AGCARM's Referral to the Broadcasting Standards Authority – 29 October
1997
As TVNZ did not respond to the complaint within 20 working days, Dr Richardson
on AGCARM's behalf referred it to the Authority under s.8(1)(b) of the Broadcasting
Act 1989.
TVNZ's Response to the Authority – 11 November 1997
TVNZ began by apologising to Dr Richardson, through the Authority, as his letter of
complaint had been mislaid.
In dealing with the complaint, TVNZ pointed out that the broadcast of the
documentary had been placed inside a programme featuring presenter Ian Fraser.
Following the broadcast of the documentary, Mr Fraser had chaired a studio
discussion in which Dr Richardson took part.
TVNZ continued:
We submit that in considering the matter of balance at the heart of this
complaint, the filmed part of this programme cannot be treated in isolation but
must be viewed in the context of the entire programme – that is the film plus the
studio debate. We do not regard the studio debate as a simple "tack on", but as
an integral part of the programme.
TVNZ acknowledged that the film took a particular stance, adding that no effort had
been made to conceal that point. It added:
We suggest that the way the programme was structured, with an introduction
from the studio host, and a full debate afterwards, left viewers in no doubt that
the views expressed in the film were controversial and subject to debate.
Focussing first on the complaint that organic farming was promoted by denigrating
traditional methods, TVNZ said it would be very difficult at present to highlight the
benefits of organic farming without referring to the problems associated with the use
of agricultural chemicals. Moreover, the programme acknowledged the contributions
of such chemicals to New Zealand's success as an agricultural trading nation since
World War II.
As for the specific complaint that false impressions were created, TVNZ said that it
would not respond as no examples were given. In response to the complaint about
imbalance, TVNZ stated:
On the broader area of balance, we submit that reasonable efforts were made to
present significant points of view which support what Dr Richardson calls
"the positives" of farming using agricultural chemicals. There are substantial
statements from senior industry and government representatives.
These statements, TVNZ added, acknowledged, and rebutted, the concerns about the
use of agricultural chemicals.
TVNZ repeated the point that the documentary and the studio discussion were
presented as a single programme and, it concluded:
This matter is also relevant when considering the question of impartiality.
TVNZ did not let the film screen without inviting comment from those who
might be considered critical of the viewpoint it was advocating. Dr Richardson
was involved in that studio discussion representing views in support of
agricultural chemicals. He was joined by Mr Owen Jennings (former President
of Federated Farmers and now an Act MP) who is well known as a farming
spokesman who is critical of what he regard as "greenie" policies.
We note that while viewpoint or advocacy programmes are relatively commonabroad, TVNZ went further than most overseas broadcasters by demonstrating
its impartiality through the addition of the studio debate.
AGCARM's Final Comment – 19 November 1997
On AGCARM's behalf, Dr Richardson maintained that contrary to TVNZ's
protestation, the studio debate was just a "tack on". Pointing out that TVNZ accepted
that the programme lacked balance, Dr Richardson wrote:
The claim that the lack of balance in the film was addressed in the studio debate
is not correct – the debate was balanced in its own right, but did not address the
imbalance in the film.