Women Against Pornography (Auckland) (WAP) and Max TV Ltd - 1997-115
Members
- S R Maling (Chair)
- A Martin
- L M Loates
- R McLeod
Dated
Complainant
- Women Against Pornography (Auckland)
Number
1997-115
Programme
Video of Iggy Pop's song "Pussy Walk"Broadcaster
Max TV LtdChannel/Station
Max TVStandards
Summary
The prone, naked torso of a woman, in which her genitalia were explicitly exposed,
was featured on a video of Iggy Pop's song "Pussy Walk", screened on Max TV on 20
May 1997 at 10.55pm.
Elizabeth Paton Simpson, on behalf of Women Against Pornography (Auckland),
complained to Max TV Ltd that the video was offensive and insulting to women, and
that the visual offensiveness was compounded by the lyrics of the song. An apology
was sought, as well as an assurance that the video would not be played again on Max
TV.
In a brief response, Max TV advised that it considered it acted responsibly by
preceding the video with a warning that some viewers could be offended, and by
playing it in AO time at 10.55pm. It declined to uphold the complaint.
Dissatisfied with that decision, Women Against Pornography referred the complaint
to the Broadcasting Standards Authority under s.8(1)(a) of the Broadcasting Act 1989.
For the reasons given below, the Authority upholds the complaint and orders Max TV
Ltd to pay to the Crown the sum of $3000 by way of costs.
Decision
The members of the Authority have viewed a tape of the item complained about and
have read the correspondence (summarised in the Appendix). On this occasion, the
Authority determines the complaint without a formal hearing.
A music video featuring the song "Pussy Walk" by Iggy Pop was screened on Max
TV on 20 May 1997 at 10.55pm. The song, which was about the genitalia of girls and
women, was accompanied by a still photograph of the torso only of a naked woman,
filmed so as to place her genitalia in the centre of the picture. For most of the song's
duration, the camera panned over her body, frequently resting in close-up on her
genital area. There was also a brief sequence in which two men were shown driving
recklessly through an urban area, to accompany a verse of the song which expressed
the singer's inability to concentrate on simple tasks when he was distracted by the
thought of the genitalia of the women he saw.
Elizabeth Paton-Simpson, on behalf of the Auckland branch of Women Against
Pornography (WAP), complained that the video was offensive and insulting to
women, and that its offensiveness was compounded by the lyrics. WAP observed
that the woman's body was shown in a standard masturbation-object pose, and that
the depiction encouraged viewers to emulate the singer, who was unable to think of
anything but their genitalia when he looked at young girls and women.
WAP referred to a High Court judgment in Re People [1993] NZAR 543. That
judgment confirmed that when the dominant content is the close-up depiction of
genitalia which reduces a person to her or his sexual parts, it is within the category of
depictions which "demean or treat as inherently inferior or unequal any person or
group of persons [and] ...are intended as sexual stimuli" (at 551–552). This was
labelled by the Court as the "second guideline", and it held:
There is now no doubt that the Tribunal has a reasonable basis for confirming
its view that harm will result from material falling within the second guideline,
and for concluding indeed that harm to one segment of society can constitute
harm to society as a whole. Our basis for these findings is our growing
conviction, based on evidence heard in the Penthouse proceedings, and on the
very personal and intense testimony of WAP's witnesses, that material which
demeans women or treats them as inherently unequal is harmful to women.
This harm to women can be seen as hindering and undermining women's
pursuit of equality in all facets of life, as promoting disrespect for women, and
as condoning callous attitudes towards the experience of women which could
manifest themselves in covert or overt acts of discrimination or worse.
WAP maintained that women had a right not to be exposed to this kind of material,
and sought from Max TV an acknowledgment that it was inappropriate, an apology,
and an assurance that it would not be played again.
In its response, Max TV maintained that it acted responsibly when it showed the
video. It pointed out that it was preceded by a warning that it could offend some
viewers, and that it was played during AO time, at 10.55pm. It noted that the video
was not on a station rotate, and if played again would only appear on a Tuesday night
between 10.00–11.00pm. It did not uphold the complaint.
When Max TV responded to the Authority, it explained that with music videos, many
directors wanted to explore the visual medium and "push the envelope". It added that
it believed in promoting creativity, and where appropriate would push the envelope
itself. Nevertheless, it maintained, it was also responsible as to when and how the
clips were shown.
The Authority is not unfamiliar with the song "Pussy Walk". It dealt with a
complaint about it on a radio station and, in Decision No: 1996-068, upheld the
complaint that at the hour of the broadcast (6.00pm), the lyrics were offensive and
breached the standard of good taste and decency. It did not uphold the complaint that
it denigrated women, although it considered the words of the song "come close to
denigrating women because it reduced them to body parts". It is relevant to note that
the standard in the Radio Code of Broadcasting Practice contains slightly different
wording than the comparable standard in the Television Code. The Television Code
prohibits the portrayal of people which represents them as inherently inferior, or is
likely to encourage discrimination against them, while the Radio Code prohibits
portrayal of people in a manner which encourages denigration of or discrimination
against them.
Although on this occasion no standards were nominated by the parties, it is clear from
WAP's complaint that standards G2 and G13 are relevant. Accordingly the Authority
considers the complaint under those standards. They require broadcasters:
G2 To take into consideration currently accepted norms of decency and
taste in language and behaviour, bearing in mind the context in which
any language or behaviour occurs.
G13 To avoid portraying people in a way which represents as inherently
inferior, or is likely to encourage discrimination against, any section of
the community on account of sex, race, age, disability, occupation
status, sexual orientation or the holding of any religious, cultural or
political belief. This requirement is not intended to prevent the
broadcast of material which is:
i) factual, or
ii) the expression of genuinely-held opinion in a news or
current affairs programme, or
iii) in the legitimate context of a humorous, satirical or
dramatic work.
It deals first with the complaint that the video was offensive and in breach of standard
G2. The Authority has no hesitation in finding this standard was breached. There are
no aspects of context – such as the time of the broadcast, the warning which preceded
the item, the type of station, or the fact that it is a short music video – which
ameliorate the breach. The Authority finds the video grossly objectionable, and
considers the combination of the lyrics with the still photograph of a woman's naked
torso far exceeds the good taste standard.
It then assesses the item against standard G13, the standard which prevents
broadcasters portraying people in a way which represents them as inherently inferior,
or encourages discrimination against them.
The High Court of New Zealand has confirmed (in Re People, cited above) that
depictions of women which reduce them to their sexual parts demean women and treat
them as inherently unequal, and thus are harmful to women. The Authority defers to
this guideline in its assessment of standard G13. In its earlier decision (which dealt
only with the lyrics of "Pussy Walk") the Authority found that they came close to
degrading women because of their emphasis on the genitalia of girls and young women,
these being the subject of the singer's fantasies. It now finds the combination of those
lyrics and the explicit imagery in the video is in clear breach of standard G13. It
considers that such demeaning of women is not an issue which is mitigated by context
or time of screening. The Authority further notes that the imagery of genitalia,
frequently in close-up, dominated the playing time of the video. It regards this as an
act of deliberate provocation which compounds the offensiveness, and takes this into
account when assessing the appropriate penalty.
For the reasons set forth above the Authority upholds the complaint that
standards G2 and G13 of the Television Code of Broadcasting Practice were
breached by Max TV Ltd's broadcast of the music video "Pussy Walk" on 20
May 1997 at 10.55pm and makes the following order:
Order
Pursuant to s.16(4) of the Broadcasting Act 1989 (as amended in 1996), the
Authority orders Max TV Ltd to pay costs to the Crown in the amount of $3000
within one month of the date of this decision.
Signed for and on behalf of the Authority
Sam Maling
Chairperson
4 September 1997
Appendix
Women Against Pornography (Auckland)'s Complaint to Max TV Limited –
27 May 1997
Elizabeth Paton-Simpson, on behalf of Women Against Pornography (Auckland)
complained to Max TV that its broadcast of the video of the song "Pussy Walk" by
Iggy Pop on 20 May 1997 at 10.55pm breached broadcasting standards.
Women Against Pornography (WAP) considered the video offensive and insulting to
women because it showed a woman's prone and naked torso, and focussed on her
genitals. It added:
The visual offensiveness was compounded by the lyrics, about how when the
singer looks at women and girls, all he can think about is their genitals. By
showing a woman's body in a standard masturbation-object pose, the video
encouraged viewers to emulate the singer. The lyrics also encouraged adult
male viewers to think of "young girls in their young girl clothes" as they
masturbated. We believe the screening of this video was in breach of standards
G2 and G13 of the Television Code of Broadcasting Practice.
The complaint continued:
The High Court of New Zealand in Re "People" [1993] NZAR 543 confirmed
that "magazines the dominant content of which is the close-up depiction of
genitalia and other body parts and other depictions which reduce a person to
her or his sexual parts" fall within the category of depictions which "demean
or treat as inherently inferior or unequal any person or group of persons
which are not serious treatments and which are intended as sexual stimuli" (at
551-52). This was labelled the "second guideline", and the Court held:
There is now no doubt that the Tribunal has a reasonable basis for
confirming its view that harm will result from material falling within the
second guideline, and for concluding indeed that harm to one segment of
society can constitute harm to society as a whole. Our basis for these
findings is our growing conviction, based on evidence heard in the
Penthouse proceedings, and on the very personal and intense testimony
of WAP's witnesses, that material which demeans women or treats
them as inherently unequal is harmful to women. This harm to women
can be seen as hindering and undermining women's pursuit of equality
in all facets of life, as promoting disrespect for women, and as
condoning callous attitudes towards the experience of women which
could manifest themselves in covert or overt acts of discrimination or
worse.
WAP argued that women had a right not to have this kind of material forced upon
them in their own living rooms. It suggested that Max TV should contribute towards
equality, not be part of the backlash against it.|
WAP sought an apology and an assurance that the video would not be played again on
Max TV.
Max TV's Response to the Formal Complaint – 12 June 1997
In a brief response, Max TV wrote that it considered it had acted responsibly when it
showed the video, noting that prior to the screening, the presenter warned that it could
offend some viewers. In addition, it was played at 10.55pm in the Adults Only
classification time.
Max TV advised that the clip was not on a rotate and if played again would only
appear in Station Distortion (10–11pm on a Tuesday night).
Max TV did not uphold the complaint.
WAP's Referral to the Broadcasting Standards Authority – 27 June 1997
Dissatisfied with Max TV's decision not to uphold the complaint, WAP referred it to
the Authority under s.8(1)(a) of the Broadcasting Act 1989.
WAP referred to its original letter of complaint which, it stated, explained why the
screening of the video was in breach of standards G2 and G13 of the Television Code
of Broadcasting Practice.
Max TV's Response to the Authority – 23 July 1997
In a brief response, Max TV advised that it stood by its response to WAP in its 12
June letter. It added that with music videos, there were many directors and artists
who wanted to explore the visual medium and push the envelope and that Max TV
also believed in promoting creativity and, where appropriate, would push the
envelope itself.
However, Max TV regarded itself as responsible as to when and how such clips were
shown on the channel.
WAP's Final Comment – 29 July 1997
Elizabeth Paton-Simpson, on behalf of WAP, provided a brief final comment. She
explained that when she originally telephoned Max TV advising that she intended to
make a complaint, she was assured that the video would not be played again. She
added that she gained the impression from subsequent correspondence that Max did
want to show it again, or at least be free to do so.
Ms Paton-Simpson wondered if the verbal assurances were given cynically in an
attempt to deter her from pursuing a complaint. Hoping that was not the case, she
considered that verbal assurances in response to telephone complaints should not be
given lightly. She concluded:
If broadcasters give definite verbal assurances that specific items will not be
repeated, but do not abide by these assurances, people will be misled and
deterred from making formal complaints, and the complaints procedure will be
undermined.