Guidance for broadcasters on using social media content released today
A guidance note for broadcasters on using third party content, including content sourced from social media platforms, has been released by the BSA today. The guidance was prepared by broadcasters for use by broadcasters and all media, with the support of the BSA and Netsafe, and outlines some key questions broadcasters ought to consider when deciding whether to use content sourced from third parties. The initiative follows the BSA’s research into how New Zealanders feel about social media content being used in broadcast items and aims to provide the industry with a practical resource to assist in making decisions about broadcast content.
You can view the guidance on our website here and our media release here.
If you would like to read the BSA’s research report Use of Social Media Content in Broadcasting: Public and Broadcaster Perspectives, please click here.