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ComplaintPrime Living – magazine programme – incidental alcohol promotion – liquor promotion on backdrops and props – complaint upheld by broadcaster FindingsStandard A3 – presenter wearing clothing carrying name of beer – uphold appropriate – now robust complaints procedure – action sufficient Standard A4 – presenter’s clothing not backdrop or prop – not uphold No Order This headnote does not form part of the decision. Summary Prime Living, a magazine programme, is broadcast each weekday by Prime Television. During the episode broadcast in the Waikato on 15 October 1999 between noon–1. 00pm, the presenter wore a rugby jersey bearing the words "Waikato Draught". The Complaints Secretary (Cliff Turner) for the Group Against Liquor Advertising (GALA) complained to Prime Television New Zealand Ltd that the broadcast breached the standards relating to the incidental promotion of liquor, and to the use of liquor promotions on backdrops and props....