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SummaryAn item on the programme 5. 30 with Jude, broadcast on TV One on 4 November 1998 at 5. 40 pm, featured a representative from a health products company discussing women’s health with the presenter. In particular, soy products, phytoestrogens, and commercial products containing them were discussed in relation to the relief they provided to women with menopausal symptoms. Mrs James complained to Television New Zealand Limited, the broadcaster, that statements made in the item were inaccurate and unbalanced. She did not, she wrote, see any indication that the programme was an advertisement or advertorial, and she therefore assumed that it was classified as a documentary. TVNZ responded that the segment was "transparently advertorial in nature". It was paid for by the health products company, but TVNZ retained editorial control over it, the broadcaster said....
SummaryAn item on the programme 5. 30 with Jude, broadcast on TV One on 7 October 1998, featured a representative from a health products company discussing soy products, phytoestrogens, and commercial products containing them, with the presenter. Mrs James complained to Television New Zealand Limited, the broadcaster, that statements made in the item were unbalanced, and did not mention the risks of soy or phytoestrogen ingestion. The item confused soy food used as part of a varied diet with a component (phytoestrogen) extracted from it, she wrote. TVNZ responded that its research revealed many articles and symposia disclosing the beneficial effects of soy foods. Noting that soy products were freely available in New Zealand, and that there was no widespread concern about their sale, it declined to uphold the complaint. Dissatisfied with TVNZ’s response, Mrs James referred her complaint to the Broadcasting Standards Authority under s....