During a cat-themed episode of What Now, one of the presenters offered a number of wacky cures for his co-presenter’s cat allergy, including encouraging a dog to lick what appeared to be peanut butter off his face. The Authority did not uphold the complaint that the programme made light of allergies and used a common food allergen, peanut butter, in a dangerous and irresponsible manner. The presenter was not allergic to peanuts and no mention was made of peanut allergies. It was unfortunate that peanut butter featured, given that peanuts are a common food allergen, but the food product was irrelevant; the point was to test dog saliva as a possible cure for the presenter’s cat allergy, and no attention was drawn to the actual product. What Now did not undermine the seriousness of the issue, but raised awareness of allergies in a way that would appeal to children, that was simplistic, humorous and entertaining.
Not Upheld: Responsible Programming