In an election advertisement for the National Party, John Key referred to ‘Labour, The Greens and Dotcom’. The Authority did not uphold the complaint that the reference to ‘Dotcom’ was misleading because there was no ‘Dotcom Party’. The advertisement did not explicitly refer to any ‘Dotcom Party’, Kim Dotcom has been a prominent figure in the election, and most listeners would have understood it to be a reference to the Internet Party, and that political party advertising is broadcast in the context of a robust political arena in the lead-up to a general election.
Not Upheld: Election Programmes Subject to Other Standards (Accuracy)