An election advertisement for the National Party referred to ‘Labour, The Greens and Dotcom’ wanting to spend ‘more than 30 billion dollars’. The Authority did not uphold the complaint that the reference to ‘Dotcom’ was misleading because there was no ‘Dotcom Party’, and that the figure of 30 billion dollars was inaccurate. The advertisement did not explicitly refer to any ‘Dotcom Party’, Kim Dotcom has been a prominent figure in the election, and most listeners would have understood it to be a reference to the Internet Party, and that political party advertising is broadcast in the context of a robust political arena in the lead-up to a general election. The reference to other parties’ policy costs was analysis and interpretation by the National Party, and acceptable in this context.
Not Upheld: Election Programmes Subject to Other Standards (Accuracy, Discrimination and Denigration), Denigration, Misleading Programmes