Following the issue of this decision, the Authority received new information from a third party refuting certain allegations made by the complainant about, and descriptions of, the dairy farm referred to in the decision owned by 'B'. The Authority wishes to note that the descriptions of the farm owned by B used in this decision have been disputed.
An episode of Sunday, titled ‘The Price of Milk’, followed a reporter as he visited two dairy farms in the Hauraki Plains. The reporter spent time with two farmers, A and B, to hear their perspectives on their work and the issues facing the industry, such as the impact of dairy farming on New Zealand waterways, abuse of bobby calves and financial struggles. B operated a ‘low-intensive’ farm, with a focus on soil health and mixed pasture, while A used more traditional farming methods. The Authority did not uphold a complaint that this item was misleading, unbalanced and treated one of the farmers, A, unfairly. The item was clearly approached from the narrow perspective of the two particular farmers, and was focused on hearing their views about the issues canvassed in the item. As such, viewers would not have expected the item to represent all farmers or farming styles. The Authority did not agree that the item made a direct comparison between the two farms, favouring one over the other, and considered that all participants were portrayed positively in the item. Given the item’s narrow perspective, it did not amount to a discussion of a controversial issue of public importance, and was therefore not subject to the requirements of the balance standard.
Not Upheld: Accuracy, Fairness, Balance