A campaign clip for the National Party (an election programme for the purposes of the Election Programmes Code) was broadcast on TVNZ 1 on 28 August 2017. The clip featured a group dressed in blue running through New Zealand landscapes, who passed another group of four wearing red, green and black shirts with their legs tied together and struggling. The Authority did not uphold a complaint that the election programme breached the Election Programmes Code of Broadcasting Practice and was misleading on the grounds it implied that National was only a single party in Government. The election programme did not imitate any existing programme, format or identifiable personality as envisaged by the misleading programmes standard in the Election Programmes Code. In any event, the election programme was clearly promoting a party vote for the National Party and viewers understand that election programmes by their nature are authorial advocacy and designed to promote the party’s vision, should it be elected. In these circumstances, the Authority did not consider viewers would have been misled. The Authority also emphasised the importance and value of political expression, particularly in the lead up to a general election.
Not Upheld: Misleading Programmes