Controversial Issues – Viewpoints (Balance) as a broadcasting standard in radio PDF103.95 KB (June 2009)
Please note: this practice note was written under the previous codes of broadcasting practice, which apply to programmes broadcast before 1 April 2016. While this practice note is still relevant to informing complainants and broadcasters about the approach the Authority is likely to take under the new codes, in the case of any inconsistency, the new codes will prevail. You can view the new codes here.
Section 4(1)(d) of the Broadcasting Act 1989 requires broadcasters to maintain standards consistent with the principle that when controversial issues of public importance are discussed, reasonable efforts are made, or reasonable opportunities are given, to present significant points of view either in the same programme or in other programmes within the period of current interest.
Prior to 1 July 2008, the relevant standard was Principle 4 (balance), and it was worded as follows:
In programmes and their presentation, broadcasters are required to maintain standards consistent with the principle that when controversial issues of public importance are discussed, reasonable efforts are made, or reasonable opportunities are given, to present significant points of view either in the same programme or in other programmes within the period of current interest.
The new Standard 4 (controversial issues – viewpoints) came into effect on 1 July 2008 after a review of the Radio Code. The standard was given a new heading and the guideline information was simplified, as follows:
When discussing controversial issues of public importance in news, current affairs or factual programmes, broadcasters should make reasonable efforts, or give reasonable opportunities, to present significant points of view either in the same programme or in other programmes within the period of current interest.
The assessment of whether a reasonable range of views has been allowed for takes account of some or all of the following:
The purpose of this Practice Note is to provide guidance to complainants and broadcasters about the way these standards have been interpreted by the BSA with respect to radio programmes.
The controversial issues/balance standard only applies to news, current affairs and factual programmes. It is intended to ensure that audiences are presented with all significant viewpoints on controversial issues of public importance. Accordingly, the BSA assesses balance complaints about radio programmes from the point of view of the listening audience (2005-083).
The requirement to present significant perspectives only applies to programmes which discuss “controversial issues of public importance”. There are two elements to this concept: first, the issue must be of “public importance” and, second, it must be “controversial”.
The BSA has typically defined an issue of public importance as something that would have a “significant potential impact on, or be of concern to, members of the New Zealand public” (2005-125).
A controversial issue will be one which has topical currency and excites conflicting opinion (2002-147).
The following issues were found to be controversial issues of public importance in radio programmes:
The following issues were found not to be controversial issues of public importance in radio programmes:
The BSA has distinguished between programmes which purport to present a serious and even-handed examination of an issue – and so are subject to the controversial issues/balance standard – and those which are unambiguously opinion-based, and in which the host’s role is to elicit audience reaction by taking a strong position on a topical issue (2008-108). Talkback programmes have generally been found to fall into the latter category.
The following programmes were found not to have “discussed” a controversial issue of public importance in radio programmes:
The controversial issues/balance standard states that broadcasters must make reasonable efforts, or give reasonable opportunities, to present “significant points of view” on the controversial issue under discussion.
Determining which viewpoints are "significant" depends on the focus of a particular programme and the way in which the controversial issue of public importance has been framed – in other words, a significant viewpoint is one which is essential to the audience’s ability to reach a full and informed view of the information presented.
The Authority found the following to be “significant points of view”:
The following were found not to be “significant points of view”:
The question of whether a broadcaster has made “reasonable efforts” or given “reasonable opportunities” to present significant points of view has been discussed in radio complaints where an individual has been invited, but has refused, to participate in a programme.
The BSA has said on many occasions that a decision by an interested party not to participate does not absolve a broadcaster of the responsibility for ensuring balance (2004-115).
When this situation has occurred, the BSA has noted that significant perspectives can be provided:
If a broadcaster has not complied with the requirements of Standard 4 within a particular programme, the standard still allows for significant viewpoints to be presented “within the period of current interest”. This acknowledges that it is not always possible for broadcasters to canvass all sides of a controversial issue of public importance within one programme.
The length of the period of current interest depends very much on the issue under discussion. Highly contentious “moral” issues, such as euthanasia or abortion, tend to have an ongoing period of current interest, so that the broadcaster can look to past coverage of the issue, and to any scheduled future coverage, when assessing the range of views presented. On the other hand, urgent matters will typically shorten the period of current interest. This includes situations where allegations of a serious nature are made (2004-115).
Decisions in which the BSA has had to consider whether significant perspectives were provided within the period of current interest include:
Guideline 4a to the controversial issues standard acknowledges that talkback programmes may be subject to a lesser requirement to present a range of views. The very nature of talkback, which has an open line format, allows for listeners to call and put forward alternative perspectives on a controversial issue of public importance.
In addition, complaints about talkback radio usually relate to the treatment of individuals (either the subjects of discussion, or talkback callers) or the accuracy of statements made by the host and callers. Therefore controversial issues/balance complaints about talkback have often been subsumed into the Authority’s consideration of the accuracy and fairness standards (2006-030, 2005-099, 2004-193).
Significant Viewpoints: Broadcasters Discuss Balance (Proceedings of a symposium convened by the Broadcasting Standards Authority, Auckland, May 2006), Broadcasting Standards Authority.
Media Minefield: A Journalists Guide to Media Regulation in New Zealand, Steven Price, New Zealand Journalists Training Organisation, Wellington, 2007.
Disclaimer: Nothing in this Practice Note binds the BSA in determining the outcome of any future complaint. Each complaint is determined on the particular facts surrounding a broadcast.