Television Sex, 1992
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Date published: July 1992
Researcher/Author: Chris Watson and Robert Lambourne
Scope
- Analysis of the portrayal of ‘sexual acts and images’ on three NZ broadcast television channels between 11th–17th February 1991
Methodology
- 287 sexual images, events and sequences analysed
- TV1, TV2 and TV3 surveyed
Results
- Amount and portrayal of sexual activity shown on television during the week of the survey was not of a quantity or type that would cause concern
- Placement of programmes containing sexual material generally within the guidelines provided by the BSA and requirements of television’s time periods
- 75% of sexual materials placed in the AO time period
- 84% of recorded items constituted ‘kissing’
- Conclusions:
- Placement of erotic videos in ‘PGR’ (or ‘G’) time slots should be avoided
- Placement of advertisements and previews containing sexual imagery should be confined to ‘AO’ time periods
- Warning should be given before programmes that contain nudity or sexual activity
- ‘Pleasure factor’ of audience enjoyment of television should not be discounted
- Need for content-analysis to be complemented by qualitative studies