Litmus Testing of BSA Decisions 2009
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Litmus Testing BSA Decisions 2009 PDF (219 KB)
Date published: May 2009
Research Company: Mobius Research and Strategy Ltd
Scope
The purpose of this research was to:
- Identify the decision that would have been made by the viewing public with respect to a selection of recent complaints
- Understand the rationale behind that decision
- Identify whether the public’s decision matched that of the Board – and if not, why not, and
- Explore reactions to actual Board decisions.
Methodology
There were eight participants in two groups and a range of life-stages were represented (single people, couples no children, one and two parent families). Participants resided in a range of geographical locations across the Auckland region.
Group One A mix of men and women (50/50), aged between 25 and 35 years, of mixed
ethnicity: Pacific (2), Asian (2), NZ European / Pakeha (4)
Group Two A mix of men and women (50/50), aged between 25 and 35 years, Maori
Each group was two hours in duration.
Process
- Participants were shown video clips of four (Group One) and five (Group Two) items against which complaints had been made. No information, other than the fact that a complaint had been made, was provided prior to the each clip being shown.
- After viewing each clip participants were provided with information regarding the relevant standard(s) and separated into three smaller groups.
- Each smaller group was asked to consider the content of the clip and the relevant standard(s) and to make a decision about whether to uphold or not uphold the complaint.
- After discussion around these decisions, the actual Board decision was identified – with reasons provided and participants were asked for further comment.