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James and Television New Zealand Ltd - 2002-015
2002-015

ComplaintFamily Health Diary – item broadcast during One News – included comment that high blood cholesterol was a risk factor in heart disease – followed by claim that a product called "Logicol" could reduce cholesterol absorption – medical information – unbalanced and inaccurate FindingsFamily Health Diary is advertising programme – decline to determine This headnote does not form part of the decision. Summary [1] A promotion for the product "Logicol" was included in the "Family Health Diary" broadcast on TV One during One News between 6. 00–7. 00pm on 27 September 2001. [2] Mr James complained to Television New Zealand Ltd, the broadcaster, that the item included medical information which was unbalanced and inaccurate. [3] As TVNZ said that the "Family Health Diary" was an advertising programme put together by Brand World, it referred the complaint to the Advertising Standards Complaints Board for determination....